Hurdle Race Marketing The Enlightenment - The Disillusionment - The Breakthrough
In an amusing way Klaus Backhaus endeavours to explain how much of what is sold in practice under the guise of a pronounced market orientation is nothing more than the telling of a fairy tale. And so the story takes its course. Despite a perceived market orientation the German engineering company “D...
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| Format: | eBook |
| Language: | Inglés |
| Published: |
Wiesbaden :
Springer Fachmedien Wiesbaden
2013.
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| Edition: | 1st ed. 2013. |
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| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009466823106719 |
Table of Contents:
- The Enlightenment
- The Disillusionment
- The Breakthrough.
