European retail research 2012, Volume 26, Issue II 2012, Volume 26, Issue II /
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer b...
| Otros Autores: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Wiesbaden :
Springer Gabler
c2013.
|
| Edición: | 1st ed. 2013. |
| Colección: | European Retail Research
|
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009466455106719 |
Tabla de Contenidos:
- Brand-Driven Leadership in Retailing
- Store Environment
- Trade Promotion
- Word of Mouth and Customer Satisfaction
- Country Reports Lithunia and Sweden.
