Cita APA (7a ed.)

Fog, K., Budtz, C., & Yakaboylu, B. (2005). Storytelling: Branding in practice (1st ed. 2005.). Springer-Verlag.

Cita Chicago Style (17a ed.)

Fog, Klaus, Christian Budtz, y Baris Yakaboylu. Storytelling: Branding in Practice. 1st ed. 2005. Berlin: Springer-Verlag, 2005.

Cita MLA (9a ed.)

Fog, Klaus, et al. Storytelling: Branding in Practice. 1st ed. 2005. Springer-Verlag, 2005.