Open evaluation integrating users into the selection of new product ideas
Selecting new product or service ideas that are worthwhile to be exploited has always been a major challenge to firms of all kinds. Recent developments, however, add a new facet to the evaluation challenge. Initiatives such as innovation contests, in which interested users may submit their ideas or...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
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Wiesbaden :
Springer
2013.
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| Edición: | 1st ed. 2013. |
| Colección: | Markt- und Unternehmensentwicklung Markets and Organisations
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009457097506719 |
Tabla de Contenidos:
- The Context of Open Evaluation: Innovation Contests
- The Design Elements of Open Evaluation
- The Objectives of Open Evaluation
- Key Factors affecting the Output of Open Evaluation
- The Capacity of Open Evaluation for Idea Selection
- How to Make the Crowd Your Jury.
