Effectiveness of online marketing campaigns an investigation into online multichannel and search engine advertising
Internet advertising has come of age, yet little is known in research and practice about how advertising on digital channels really works. Sebastian Klapdor has conducted two studies that focus on multichannel online advertising and search engine advertising. In an interdisciplinary approach the aut...
| Autor principal: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Wiesbaden :
Springer Fachmedien Wiesbaden
c2013.
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| Edición: | 1st ed. 2013. |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009457054706719 |
Tabla de Contenidos:
- Overview on Online Advertising
- Existing Research and Conceptual Foundations
- Effectiveness of Multichannel Online Advertising
- Effectiveness of Search Engine Advertising.
