Effectiveness of online marketing campaigns an investigation into online multichannel and search engine advertising
Internet advertising has come of age, yet little is known in research and practice about how advertising on digital channels really works. Sebastian Klapdor has conducted two studies that focus on multichannel online advertising and search engine advertising. In an interdisciplinary approach the aut...
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| Format: | eBook |
| Language: | Inglés |
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Wiesbaden :
Springer Fachmedien Wiesbaden
c2013.
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| Edition: | 1st ed. 2013. |
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009457054706719 |
