Third party product reviews and consumer behaviour : a dichotomous measuring via Rasch, paired comparison and graphical chain models

Third party product reviews and consumer behaviour a dichotomous measuring via Rasch, paired comparison and graphical chain models

By exploiting the potential of the Internet, independent product reviews can reach more consumers than ever before. The numerous publications of product reviews in the mass media (e.g., magazines, news services on the Internet) and on Web 2.0 are received with rising resonance that is not restricted...

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Detalles Bibliográficos
Autor principal: Ziniel, Wolfgang (-)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Wiesbaden : Springer Fachmedien Wiesbaden 2013.
Edición:1st ed. 2013.
Materias:
New products > Management.
Consumer behavior.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009457050906719
Tabla de Contenidos:
  • Definition of Third-Party Product Reviews (TPPRs)
  • Theories Explaining TPPR Effects on Consumer Behaviour
  • Perceived Quality Research
  • Customer Value
  • Empirical Approach and Conceptual Models
  • Rasch Modelling and Scale Development
  • TPPR and the Product Choice Progress
  • TPPR, Quality, Purchase Intentions and Value.

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