A handbook of qualitative methodologies for mass communication research

A handbook of qualitative methodologies for mass communication research

This is the first volume that covers the use of qualitative research methods in mass media research. Theoretical insights are incorporated from discourse analysis, ethnography and reception theory.

Bibliographic Details
Other Authors: Jankowski, Nick (-), Jensen, Klaus Bruhn
Format: eBook
Language:Inglés
Published: London ; New York : Routledge 1991.
Subjects:
Mass media > Research > Methodology.
Humanities > Methodology.
Social sciences > Methodology.
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009438745506719
Description
Summary:This is the first volume that covers the use of qualitative research methods in mass media research. Theoretical insights are incorporated from discourse analysis, ethnography and reception theory.
Item Description:Description based upon print version of record.
Physical Description:1 online resource (287 p.)
Bibliography:Includes bibliographical references (p. [232]-259) and indexes.
ISBN:9781134938247
9781134938254
9781280338199
9780203409800

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