Perceived Quality of Mobile Services A Segment-Specific Analysis
The book investigates user satisfaction with mobile services, the perceived quality of m-commerce products, and the loyalty towards service providers. After introducing the m-commerce value chain and emerging mobile services, the first part examines relevant theories from diffusion of innovations an...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
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Frankfurt a.M. :
Peter Lang GmbH, Internationaler Verlag der Wissenschaften
2007.
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| Edición: | 1st ed |
| Colección: | Forschungsergebnisse der Wirtschaftsuniversität Wien
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009438022106719 |
