Commercial communication in the digital age information or disinformation?
In today's digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibiliti...
| Otros Autores: | , , |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Berlin ; Boston :
De Gruyter Saur
[2017]
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| Colección: | Age of Access? Grundfragen der Informationsgesellschaft
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009436022506719 |
Tabla de Contenidos:
- Frontmatter
- Editor's Preface
- Contents
- Introduction: Commercial Communication in the Digital Age - Disinforming Informed Users? / Siegert, Gabriele / Rimscha, M. Bjørn von / Grubenmann, Stephanie
- I. Information and Disinformation about Advertising
- 1.1 Advertising Critique: Themes, Actors and Challenges in a Digital Age / Förster, Kati / Weish, Ulrike
- 1.2 Information and Disinformation Through Advertising Literacy in Communication Studies: Action Research and Real Social Projects / Gomez, Patricia Núñez / Hänninen, Liisa Irene
- 1.3 Advertising Self-Reference - as Exemplified by the International Festival of Creativity / Tropp, Jörg
- II. Information and Disinformation through Advertising
- 2.1 Human Processing of Commercial Information in Digital Environments / Mangold, Roland
- 2.2 Trade Practices and Consumer Disinformation / Straetmans, Gert
- 2.3 Greenwashing: Disinformation through Green Advertising / Naderer, Brigitte / Schmuck, Desirée / Matthes, Jörg
- 2.4 The Rise of Brand Journalism / Arrese, Ángel / Pérez-Latre, Francisco J.
- III. Information about Users
- 3.1 Micro-Moments, Liquidity, Intimacy and Automation: Developments in Programmatic Ad-tech / McStay, Andrew
- 3.2 The Legal and Ethical Aspects of Collecting and Using Information about the Consumer / Weber, Rolf H. / Thouvenin, Florent
- 3.3 The Internet of Things as Disruptive Innovation for the Advertising Ecosystem / Petrovic, Otto
- IV. Inclusion of Users in the Creation of Advertising
- 4.1 The Rhetoric of Marketing Co-creation / Miles, Chris
- 4.2 Spread the Word - The Effect of Word of Mouth in e-Marketing / Aramendia-Muneta, Maria Elena
- 4.3 User-Generated Internet Memes as Advertising Vehicles: Visual Narratives as Special Consumer Information Sources and Consumer Tribe Integrators / Csordás, Tamás / Horváth, Dóra / Mitev, Ariel / Markos-Kujbus, Éva
- List of Contributors - Short Biographies
