Marketing Management and Communications in the Public Sector

Marketing Management and Communications in the Public Sector

This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of to...

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Detalles Bibliográficos
Otros Autores: Pasquier, Martial, author (author), Villeneuve, Jean-Patrick, editor (editor)
Formato: Libro electrónico
Idioma:Inglés
Publicado: London : Routledge 2018
2017.
Edición:Second edition
Colección:Routledge Masters in Public Management
Materias:
Government publicity.
Communication in public administration.
Marketing > Management.
communication ethics
communication models
communication strategies
communication theory
co-branding
crisis communication
Jean-Patrick Villeneuve
marketing instruments
non-profit management
public administration
public communication
public management
public marketing
public sector marketing
public-private partnerships
social marketing
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009433688406719

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