International strategies in telecommunications model and applications
This book provides: * a broad description of the telecommunications industry * details of an in-depth study of the telecommunications group Ericsson * a description of how the strategic states model has worked for companies
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
London ; New York :
Routledge
2003.
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| Edición: | 1st ed |
| Colección: | Routledge research in organizational behaviour and strategy ;
2. |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009433492206719 |
Tabla de Contenidos:
- INTERNATIONAL STRATEGIES IN TELECOMMUNICATIONS Model and applications; Copyright; Contents; List of Figures; List of Tables; Preface; 1 Introduction; Part I Central Consideration in the Development of International Business Strategies; 2 The Strategic States Model And Applications; Dimensions in the strategic states model; Divergence, concentration, standardization and adaptation; Optimum business strategies in four strategic states; Strategic states and competition; Strategic states and performance: a study of Swedish companies in Germany
- 3 Important Choices in the Development of International Business Strategies Penetration of a few or a variety of market segments?; Separate products or systems of products?; International product standardization or adaptation?; Evaluation of strategic alternatives; Part II Development of International Business Strategies in the Telecommunications Industry; 4 The Telecommunications Industry; Changes in the telecommunications industry; Actors in the telecommunications industry; 5 Development Of International Business Strategies: The Ericsson Case
- Strategic development of the Ericsson group and the corporate strategy in the mid-1990sEricsson's divergence on the international public telecommunications market; Ericsson's divergence on the international mobile telephony market; Ericsson's concentration and adaptation on the international office automation market; 6 A Discussion of Ericsson's Development of International Business Strategies; Ericsson's choices in relation to the strategic states model; Manifestations of customer and geographic divergence; References; Index
