Healthcare biotechnology a practical guide
"A first of its kind to focus on the management of health-care related biotechnology, this text is a resourceful practical guide that assists all healthcare related biotech professionals in their day-to-day activities. The book contains chapters on bioeconomy, biolicensing, biofinance, biopartn...
| Otros Autores: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Boca Raton :
Taylor & Francis
2011
2011. |
| Edición: | 1st ed |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009432839806719 |
Tabla de Contenidos:
- Part I. The Healthcare Biotechnology Industry
- chapter 1. Bioeconomy; Part II. Intellectual Property
- chapter 2. Intellectual property management
- chapter 3. Biolicensing
- Part III. Funding
- chapter 4. Biofinance
- chapter 5. Biopartnering
- Part IV. New Product
- chapter 6. Biodrug research
- Chapter 7. Biomanufacturing
- Part V. Marketing
- chapter 8. Biomarketing planning
- Chapter 9. Biopromotion
- chapter 10. Biopricing
- chapter 11. Biosupply chain
- chapter 12. Biobrand life cycle management
- Part VI. Running the Business
- chapter 13. Biobusiness models
- chapter 14. Biocompany life cycle
- Appendices
- Index
