The neuropyramid foundations of neuromarketing
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Madrid :
Bubok Publishing
2016.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009432516406719 |
Tabla de Contenidos:
- The neuropyramid: foundations of neuromarketing; Legal page; Contents; Foreword; Acknowledgements; Prologue; Introduction; A New Road to Truth; This Book's Contribution; 1. The brain: a wonderful thinking machine; Intuitive Intelligence; How Human Behavior can be explained; 2. Architecture of the Human Brain; Cerebral Cortex; The Middle Area of the Brain; Journey to Central Command; How can We Expect a Brain Evolution?; 3. Romano's Neuropyramid; Level I: Attention; A World Full of Pregnant Women; A Day like Any Other; Pay Attention!; What Draws Our Attention?; 4. Level II: Sensory Activation
- The Senses Open to the WorldThe Sensory Experience; The Ups and Downs of Experience; 5. Level III: Emotion; Brain Processing of Human Emotions; Emotion and Reason; Emotions in Daily Life; Intuitive Emotion and Associative Emotion; Emotional Marketing; Characteristics of Emotional Marketing; 6. Level IV: Cognition. Analysis and Synthesis; The Thinking Machine; I think, therefore I am; Memories that enable you to think; Forget in order to think; How is information stored?; Types of Memory; Analysis: The whole seen in parts; The Synthesis or the Organizing Principle; Examples in Neuromarketing
- 7. Level V: Action RegulatorDo We Have Freedom to Act?; Jiminy Cricket of Action; The Government of Action; Level VI: Action: Movement, Language and Behavior; Millenary Behavior; What Guides our Actions?; Secrets of human behavior; What Motivates Us?; The Emotion of Deciding; Deciding: The Moment of Truth; Language and Action; Language; Epilogue; Bibliography
