Contextual brand valuation : from fundamental issues and analysis of the state of the art to a systematic integrated approach to brand andintellectual property (e)valuation

Contextual brand valuation from fundamental issues and analysis of the state of the art to a systematic integrated approach to brand andintellectual property (e)valuation

Intangible Assets such as brands and other intellectual property (IP) are highly contextual and unique. There exist hardly any functioning market mechanisms for IP. For these reasons, IP valuation for strategic and prognostic, i.e. future-related, purposes is highly complex. This work aims at making...

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Detalles Bibliográficos
Otros Autores: Riemann, Eva, author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Baden-Baden, Germany : Nomos Verlagsgesellschaft mbH & Co. KG 2012
2012.
Colección:Munich Intellectual Property Law Center – MIPLC
Materias:
Brand name products > Law and legislation.
Trademarks > Law and legislation.
Markenrecht
Urheberrecht / Gewerblicher Rechtsschutz und Medienrecht
Gewerblicher Rechtsschutz
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009432225606719

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