Sustainable Tourism Marketing

Sustainable Tourism Marketing

In this book, we introduce the themes and approaches covered in the issue Sustainable Tourism Marketing. Its objective was to analyze the main contributions made as a result of research related to sustainable tourism–marketing management and current trends in the field. This book gathered articles a...

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Detalles Bibliográficos
Otros Autores: Marine-Roig, Estela (auth), Martin-Fuentes, Eva, Daries Ramón, Natalia, Cristobal-Fransi, Eduard, Ferrer-Rosell, Berta
Formato: Libro electrónico
Idioma:Inglés
Publicado: MDPI - Multidisciplinary Digital Publishing Institute 2020
Materias:
halal-friendly image
Cultural tourism
social problems
perceived risk
Malaysia
hotel industry
exotic local culture
brand loyalty
cultural distance
subjective knowledge
Malaysia Airlines
socio-cultural factors
return on investments
preventive conservation
sense of home
loyalty
tourism intention
flamenco tourism
sustainability
urbanization
cultural heritage
lean canvas
emotional experiences
Muslim tourism
lean startup
Islamic religiosity
perceived inconveniences
attitude
tourism marketing
tourism
guest house
Flamenco art
intangible cultural heritage
Pakistan
attachment to place
destination marketing organization
Slovakia
usefulness of public opinion
effectiveness
path analysis
value cognition
satisfaction
sustainable tourism
non-Muslim destination
cultural tourism
tourist behavior
purchase intention
environment
online marketing
brand image
cultural tourist
air disaster
marketization
destination management
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009431813706719
Descripción
Sumario:In this book, we introduce the themes and approaches covered in the issue Sustainable Tourism Marketing. Its objective was to analyze the main contributions made as a result of research related to sustainable tourism–marketing management and current trends in the field. This book gathered articles about the marketing of destinations, and the marketing and communication management of companies and tourism organizations from a sustainable tourism perspective.
Descripción Física:1 electronic resource (204 p.)
ISBN:9783039286836

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