Cita APA (7a ed.)

Dolnicar, S. a., Grün, B. a., & Leisch, F. a. (2018). Market Segmentation Analysis: Understanding it, doing it, and making it useful. Springer Nature.

Cita Chicago Style (17a ed.)

Dolnicar, Sara. author, Bettina. author Grün, y Friedrich. author Leisch. Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful. Singapore: Springer Nature, 2018.

Cita MLA (9a ed.)

Dolnicar, Sara. author, et al. Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful. Springer Nature, 2018.