Orchestrating Public Opinion How Music Persuades in Television Political Ads for US Presidential Campaigns, 1952–2016

Analysis of political advertising tends to give music short shrift-which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US presidential campaign a...

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Bibliographic Details
Other Authors:	Christiansen, Paul Victor, author (author)
Format:	eBook
Language:	Inglés
Published:	Amsterdam Amsterdam University Press 2017 Amsterdam : [2017]
Edition:	1st ed
Subjects:	1900-2099 Music in advertising > United States > 21st century. Music in advertising > United States > 20th century. Music > Political aspects > United States > History > 21st century. Music > Political aspects > United States > History > 20th century. United States. USA Electronic books.
See on Biblioteca Universitat Ramon Llull:	https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009431218006719

Table of Contents:

Frontmatter
Table Of Contents
Acknowledgments
Introduction
1. The Age Of Innocence: 1952
2. Still Liking Ike: 1956
3. The New Frontier: 1960
4. Daisies For Peace: 1964
5. This Time Vote Like Your Whole World Depended On It: 1968
6. Nixon Now! 1972
7. A Leader, For A Change: 1976
8. The Ayatollah Casts A Vote: 1980
9. Morning In America: 1984
10. Horton Hears A "Who?": 1988
11. It'S The Economy, Stupid! 1992
12. At Millennium'S End: 1996
13. Bush V. Gore: 2000
14. Mourning In America: 2004
15. Whatever It Takes: 2004, Continued
16. Yes, We Can: 2008
17. The 47% Solution: 2012
18. #Demexit: 2016
Conclusion
Appendix 1. Interview With Jim Cole
Appendix 2. Interview With Matthew Nicholl
Glossary Of Selected Musical Terms
Bibliography
Index

Orchestrating Public Opinion How Music Persuades in Television Political Ads for US Presidential Campaigns, 1952–2016

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