Orchestrating Public Opinion : How Music Persuades in Television Political Ads for US Presidential Campaigns, 1952–2016

Orchestrating Public Opinion How Music Persuades in Television Political Ads for US Presidential Campaigns, 1952–2016

Analysis of political advertising tends to give music short shrift-which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US presidential campaign a...

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Detalles Bibliográficos
Otros Autores: Christiansen, Paul Victor, author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Amsterdam Amsterdam University Press 2017
Amsterdam : [2017]
Edición:1st ed
Materias:
1900-2099
Music in advertising > United States > 21st century.
Music in advertising > United States > 20th century.
Music > Political aspects > United States > History > 21st century.
Music > Political aspects > United States > History > 20th century.
United States.
USA
Electronic books.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009431218006719

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