Loyalty schemes in retailing a comparison of stand-alone and multi-partner programs
To expand existing literature on loyalty schemes, the impact of stand-alone vs. multi-partner programs on customer loyalty was evaluated. In addition, the effects of store satisfaction, membership in competing programs, as well as various shopper characteristics were tested. Therefore, interviews we...
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| Formato: | Libro electrónico |
| Idioma: | Alemán |
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Bern
Peter Lang International Academic Publishing Group
2013
Frankfurt am Main, Germany : 2013. |
| Colección: | Forschungsergebnisse der Wirtschaftsuniversität Wien ;
Bd. 61. |
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009430960906719 |
