Cita APA (7a ed.)

Hoffmann, N., & Platen, A. (2013). Loyalty schemes in retailing: A comparison of stand-alone and multi-partner programs. Peter Lang International Academic Publishing Group.

Cita Chicago Style (17a ed.)

Hoffmann, Nicolas, y Atelier Platen. Loyalty Schemes in Retailing: A Comparison of Stand-alone and Multi-partner Programs. Bern: Peter Lang International Academic Publishing Group, 2013.

Cita MLA (9a ed.)

Hoffmann, Nicolas, y Atelier Platen. Loyalty Schemes in Retailing: A Comparison of Stand-alone and Multi-partner Programs. Peter Lang International Academic Publishing Group, 2013.