Joint Pricing and Inventory Control under Reference Price Effects
In this work, we address the problem of simultaneously determining a pricing and inventory replenishment strategy under reference price effects. This reference price effect models the fact that consumers not only react sensitively to the current price, but also to deviations from a reference price f...
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| Formato: | Electrónico |
| Idioma: | Inglés |
| Publicado: |
Frankfurt a.M. :
Peter Lang GmbH, Internationaler Verlag der Wissenschaften
2009.
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| Edición: | First edition |
| Colección: | Forschungsergebnisse der Wirtschaftsuniversitaet Wien.
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009430960506719 |
