Multichannel management a normative model towards optimality
A company operating various sales channels, e.g. the Internet and a traditional shop, inevitably faces a tricky coordination problem. As prevalent approaches often do not lead to a satisfying solution, the author suggests a normative model to offer directions for the optimal channel coordination. Th...
| Otros Autores: | |
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| Formato: | Electrónico |
| Idioma: | Inglés |
| Publicado: |
Bern
Peter Lang International Academic Publishing Group
2018
Frankfurt am Main, Germany : 2009. |
| Edición: | 1st ed |
| Colección: | Forschungsergebnisse der Wirtschaftsuniversität Wien ;
Band 36. |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009430960106719 |
