Glocal pharma international brands and the imagination of local masculinity
The Open Access version of this book, available at http://www.tandfebooks.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 3.0 license. An exploration of how global pharmaceutical products are localized - of what happens when they become ‘glocal...
Other Authors: | , , |
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Format: | eBook |
Language: | Inglés |
Published: |
London ; New York, New York :
Routledge
2016.
2016. |
Series: | Global connections (Ashgate (Firm))
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Subjects: | |
See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009429709806719 |
Table of Contents:
- pt. 1. Changes in forms of governance
- pt. 2. Changes in the medical discourse
- pt. 3. Techno-social relationships and identities.