Glocal pharma international brands and the imagination of local masculinity

The Open Access version of this book, available at http://www.tandfebooks.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 3.0 license. An exploration of how global pharmaceutical products are localized - of what happens when they become ‘glocal...

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Bibliographic Details
Other Authors: Johnson, Ericka, 1973- author (author), Sjogren, Ebba, contributor (contributor), Asberg, Cecilia, contributor
Format: eBook
Language:Inglés
Published: London ; New York, New York : Routledge 2016.
2016.
Series:Global connections (Ashgate (Firm))
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009429709806719
Table of Contents:
  • pt. 1. Changes in forms of governance
  • pt. 2. Changes in the medical discourse
  • pt. 3. Techno-social relationships and identities.