Cita APA (7a ed.)

Percy, L., & Elliott, R. H. (2023). Strategic advertising management (Sixth edition.). Oxford University Press.

Cita Chicago Style (17a ed.)

Percy, Larry, y Richard H. Elliott. Strategic Advertising Management. Sixth edition. Oxford: Oxford University Press, 2023.

Cita MLA (9a ed.)

Percy, Larry, y Richard H. Elliott. Strategic Advertising Management. Sixth edition. Oxford University Press, 2023.