Intelligent giving insights and strategies for higher education donors
Provides an intellectual framework for guiding prospective major donors in giving more effectively to higher education.Although most major gifts are profoundly motivated by charitable intentions, the noble impulse to give to higher education can quickly generate complicated choices. Which school?...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Santa Monica, CA :
Rand
2002.
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| Edición: | 1st ed |
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009426453206719 |
Tabla de Contenidos:
- Preface; Contents; Executive Summary; 1 Introduction; Who Are Higher Education's Major Donors and What Motivates Them?; Why Donors Need More Information; What This Book Is, and How It Can Help; 2 Understanding the U.S. Higher Education System; Origins and History of Higher Education; Governance: Who's in Charge?; Finances: Who Pays for What?; Norms and Values: What Does It All Mean?; Understanding Today's Students: Who Are They and What Do They Care About?; Making Sense of the Complexity: The Carnegie Classification System; 3 Fundraising Inside the Ivory Tower; Basic Fundraising Programs
- The Principal PlayersMajor Gift Fundraising; 4 The What, How, and When of Giving; What to Fund?; Funding Programs in the Present or in Perpetuity?; When to Give-Now or Later?; What You Can Buy-Recognition and Access, but Not Influence; 5 Selected Giving Strategies; The Loyal Alum; The Philanthropic Angel; The Alum with an Agenda; The Social Entrepreneur; 6 Conclusion; The Intelligent Donor's Coda; You Have an Opportunity to Make Your Gift Count; APPENDIX A Additional Resources for Donors APPENDIX; APPENDIX B Interview Protocol; Bibliography
