Is military advertising effective? : an estimation methodology and applications to recruiting in the 1980s and 1990s

Is military advertising effective? an estimation methodology and applications to recruiting in the 1980s and 1990s

The Defense Department has been spending over 100 million annually on recruiting advertising. Previous econometric studies of military advertising's effects have relied on data from time periods unlike today's and have used models possibly inappropriate for supporting today?s decisionmaker...

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Detalles Bibliográficos
Autor principal: Dertouzos, James N., 1950- (-)
Autores Corporativos: National Defense Research Institute (U.S.) (-), Rand Corporation, United States. Department of Defense
Otros Autores: Garber, Steven, 1950-
Formato: Libro electrónico
Idioma:Inglés
Publicado: Santa Monica, Calif. : RAND 2003.
Edición:1st ed
Materias:
Advertising > United States > Evaluation.
United States > Armed Forces > Recruiting, enlistment, etc.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009426441306719

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