Dertouzos, J. N., & Garber, S. (2003). Is military advertising effective?: An estimation methodology and applications to recruiting in the 1980s and 1990s. RAND.
Cita Chicago Style (17a ed.)Dertouzos, James N., y Steven Garber. Is Military Advertising Effective?: An Estimation Methodology and Applications to Recruiting in the 1980s and 1990s. Santa Monica, Calif.: RAND, 2003.
Cita MLA (9a ed.)Dertouzos, James N., y Steven Garber. Is Military Advertising Effective?: An Estimation Methodology and Applications to Recruiting in the 1980s and 1990s. RAND, 2003.
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