Intellectual property strategy
Most managers leave intellectual property issues to the legal department, unaware that an organization's intellectual property can help accomplish a range of management goals, from accessing new markets to improving existing products to generating new revenue streams. In this book, intellectual...
| Otros Autores: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Cambridge, Massachusetts :
The MIT Press
©2012.
Cambridge, Massachusetts : ©2012. |
| Edición: | 1st ed |
| Colección: | MIT Press essential knowledge series.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009425658406719 |
Tabla de Contenidos:
- Executive summary
- Why intellectual property matters
- Recommendation #1: treat intellectual property as a core asset class
- Recommendation #2: benefit from the intellectual property of others legally
- Recommendation #3: create freedom of action through intellectual property
- Recommendation #4: establish a flexible intellectual property strategy
- The special case of the non-profit
- Future outlook
- Afterword: what the author really thinks.
