Socialistic brands : a unique category of vintage brands

Socialistic brands a unique category of vintage brands

Socialistic brands are signs with unique characteristics acquired through their use in particular historical circumstances. It is considered whether, decades after the fall of the iron curtain, the shared historical pedigree justifies different treatment of these signs. The author attempts to answer...

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Detalles Bibliográficos
Otros Autores: Rogowski, Mikołaj , author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Baden-Baden, Germany : Nomos Verlagsgesellschaft mbH & Co. KG 2017
2017.
Colección:MIPLC studies ; Volume 28.
Materias:
Trademarks > Law and legislation > Poland.
Trademark infringement > Poland.
Socialism and culture > Poland.
Poland.
grounds of revocation and cancelation of of trademarks
Trademark law
socialism
communism
cultural influence
semiotics
public policy
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009424528506719
Tabla de Contenidos:
  • Introduction
  • Definitions, the scope of the thesis and case studies of the socialist brands
  • Justification for the call for protection of socialistic brands from unfair appropriation
  • Unjustifiable appropriation
  • The socialistic brands dilemma
  • A brand new nostalgia? case examples touch-down
  • Conclusion.

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