Journal of consumer research

Founded in 1974, the Journal of Consumer Research publishes scholarly research that describes and explains consumer behavior. Empirical, theoretical, and methodological articles spanning fields such as psychology, marketing, sociology, economics, communications, and anthropology are featured in this...

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Detalles Bibliográficos
Autores Corporativos: American Association for Public Opinion Research, sponsoring body (sponsoring body), University of Chicago. Press (-)
Formato: Revista digital
Idioma:Inglés
Publicado: Oxford : Oxford University Press 1974-
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009423691806719

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