Journal of consumer research
Founded in 1974, the Journal of Consumer Research publishes scholarly research that describes and explains consumer behavior. Empirical, theoretical, and methodological articles spanning fields such as psychology, marketing, sociology, economics, communications, and anthropology are featured in this...
Autores Corporativos: | , |
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Formato: | Revista digital |
Idioma: | Inglés |
Publicado: |
Oxford :
Oxford University Press
1974-
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Materias: | |
Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009423691806719 |