Marketing Identities The Invention of Jewish Ethnicity in Ost und West
Marketing Identities analyzes how Ost und West (East and West), the first Jewish magazine (1901-1923) published in Berlin by westernized Jews originally from Eastern Europe, promoted ethnic identity to Jewish audiences in Germany and throughout the world. Using sophisticated techniques of modern mar...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Detroit :
Wayne State University Press
2018
1998. |
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009423000906719 |
