Lights, Camera, Campaign!: Media, Politics, and Political Advertising
| Otros Autores: | , |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
[Place of publication not identified]
Peter Lang Publishing Incorporated
2004
|
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009422410206719 |
Tabla de Contenidos:
- Introduction : selling candidates and soap / David A. Schultz
- Creating effective political ads / Arthur Sanders
- Developing "paid media" strategies : media consultants and political advertising / Stephen K. Medvic
- Two cheers for negative ads / Christopher J. Dolan
- Can a voter in New York make a candidate lose in California? : an experimental test of the release of early election results on voter turnout / Geoffrey D. Peterson
- Packaging the governor : television advertising in the 2000 elections / Christopher A. Cooper & H. Gibbs Knotts
- Message tailoring in Spanish : courting Latino voters in the 2000 presidential advertising campaign / Brendan J. Doherty & Melissa Cully Anderson
- The perfect storm of politics : media and advertising during the 2002 U.S. Senate campaign(s) in Minnesota / Amy E. Jasperson
- Bowling with Erskine and down home with Dole : re-packaging the candidates in the 2002 Senate race in North Carolina / Timothy Vercellotti
- From saxophones to Schwarzenegger : entertainment politics on late-night television / David A. Schultz
- Lights, camera, and an action hero! : Arnold Schwarzenegger and the media frenzy in the California recall / David L Schecter
- Political advertising in Canada / Paul Nesbitt-Larking & Jonathan Rose
- Moving voters in the 2000 presidential campaign : local visits, local media / David C. King & David Morehouse.
