Imagining Consumers : Design and Innovation from Wedgwood to Corning

Imagining Consumers Design and Innovation from Wedgwood to Corning

In contrast, companies that tried to stimulate desire, reshape taste, and encourage profligate spending by using the tools of persuasion - mass advertising, extravagant styling, and installment selling - found their efforts thwarted, for consumers refused to buy products that they did not really wan...

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Bibliographic Details
Main Author: Blaszczyk, Regina Lee (-)
Format: eBook
Language:Inglés
Published: Johns Hopkins University Press
Series:Studies in industry and society.
Subjects:
Consumers' preferences > Great Britain > History.
Consumers' preferences > United States > History.
Glassware industry > Great Britain > History.
Glassware industry > United States > History.
Ceramic tableware industry > Great Britain > History.
Ceramic tableware industry > United States > History.
USA.
History of specific companies / corporate history
History.
Electronic books.
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009422347906719
Table of Contents:
  • Cinderella Stories
  • China Mania
  • Beauty for a Dime
  • Fiesta!
  • Better Products for Better Homes
  • Pyrex Pioneers
  • Easier Living?
  • Essay on Sources.

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