Imagining Consumers : Design and Innovation from Wedgwood to Corning

Imagining Consumers Design and Innovation from Wedgwood to Corning

In contrast, companies that tried to stimulate desire, reshape taste, and encourage profligate spending by using the tools of persuasion - mass advertising, extravagant styling, and installment selling - found their efforts thwarted, for consumers refused to buy products that they did not really wan...

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Detalles Bibliográficos
Autor principal: Blaszczyk, Regina Lee (-)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Johns Hopkins University Press
Colección:Studies in industry and society.
Materias:
Consumers' preferences > Great Britain > History.
Consumers' preferences > United States > History.
Glassware industry > Great Britain > History.
Glassware industry > United States > History.
Ceramic tableware industry > Great Britain > History.
Ceramic tableware industry > United States > History.
USA.
History of specific companies / corporate history
History.
Electronic books.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009422347906719
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