Pop city Korean popular culture and the selling of place
'Pop City' examines the use of Korean television dramas and K-pop music to promote urban and rural places in South Korea. Building on the phenomenon of Korean pop culture, Youjeong Oh argues that pop culture-featured place selling mediates two separate domains: political decentralization a...
| Other Authors: | |
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| Format: | eBook |
| Language: | Inglés |
| Published: |
Ithaca :
Cornell University Press
2021.
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| Edition: | 1st ed |
| Series: | Cornell scholarship online.
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| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009422005206719 |
| Summary: | 'Pop City' examines the use of Korean television dramas and K-pop music to promote urban and rural places in South Korea. Building on the phenomenon of Korean pop culture, Youjeong Oh argues that pop culture-featured place selling mediates two separate domains: political decentralization and the globalization of Korean popular culture. By analyzing the process of culture-featured place marketing, this book shows that urban spaces are produced and sold just like TV dramas and pop idols by promoting spectacular images rather than substantial physical and cultural qualities. |
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| Item Description: | Previously issued in print: 2018. |
| Physical Description: | 1 online resource (xi, 238 pages) : illustrations |
| Audience: | Specialized. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781501730740 9781501730733 |
