Medicines as a service a new commercial model for big pharma in the postblockbuster world
The pharmaceutical industry can reconfigure its considerable resources to develop innovative and meaningful business models that are based on services that improve access and adherence to prescription drugs for common chronic conditions. Such innovation beyond drug development is consistent with the...
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| Format: | eBook |
| Language: | Inglés |
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Santa Monica, Calif. :
RAND
c2012.
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| Edition: | 1st ed |
| Series: | Occasional paper (Rand Corporation)
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| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009421479106719 |
Table of Contents:
- Medicines as a Service
