Gender equality and nation branding in the Nordic region

Gender equality and nation branding in the Nordic region

"This book explores how gender equality, a central part of the Nordic imaginary, is used in the political communication of Nordic states. The analyses presented move beyond conventional images and discourses of Nordic gender- and women-friendliness by critically investigating how and to what ex...

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Detalles Bibliográficos
Autor principal: Larsen, Eirinn (-)
Otros Autores: Larsen, Eirinn, editor (editor), Moss, Sigrun Marie, editor, Skjelsbæk, Inger, editor
Formato: Libro electrónico
Idioma:Inglés
Publicado: London ; New York, New York : Routledge 2021.
[2021]
Colección:Routledge Studies in Gender and Global Politics.
Materias:
Place marketing.
Women > Social conditions.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009421121106719
Tabla de Contenidos:
  • Notes on contributors
  • Foreword / Cynthia Enloe
  • Introduction / Eirinn Larsen, Sigrun Marie Moss and Inger Skjelsbæk
  • 'The gender-progressive Nordics' : a matter of history / Eirinn Larsen
  • Variations on shared themes : branding the Nordics as gender-equal / Katarzyna Jezierska and Ann Towns
  • Applying the brand or not? challenges of Nordicity and gender equality in Scandinavian diplomacy / Sigrun Marie Moss
  • Keeping Sweden on top : rape and legal innovation as nation-branding / May-Len Skilbrei
  • Trouble in paradise? Icelandic gender-equality imaginaries, national rebranding and international reification / Irma Erlingsdóttir
  • Protecting the brand? the hesitant incorporation of gender equality in the peace nation / Inger Skjelsbæk and Torunn L. Tryggestad
  • A useful tool? images of the Nordics in Swiss quota debates / Stéphanie Ginalski
  • Silenced at the border : Norwegian gender-equality policies in national branding / Cathrine Holst and Mari Teigen
  • Not so exceptional after all? Nordic gender equality and controversies linked to the convention on the elimination of all forms of discrimination against women / Anne Hellum
  • Creating gender exceptionalism : the role of global indexes / Tori Loven Kirkebø, Malcolm Langford and Haldor Byrkjeflot
  • Afterword : gendering the brand? / Halvard Leira.

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