Branded conservatives how the brand brought the right from the fringes to the center of American politics
| Autor principal: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
New York :
P. Lang
c2007.
|
| Colección: | Politics, media & popular culture,
v. 12 |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009420455006719 |
Tabla de Contenidos:
- A crash course in branding
- Participation in politics : reorganization of American media, interest groups and society
- Reagan as a marketer and as a brand for conservative movement
- The Clinton scandals : a branded event
- Single best example of the conservative brand strategy
- How conservatives brand their policy proposals
- Re-elect me because at least I am not John Kerry : Bush 2004
- Conventions and debates : reposition and build brand awareness
- Brands in other channels
- Grassroots organization and public education campaigns.
