When media are new : understanding the dynamics of new media adoption and use

When media are new understanding the dynamics of new media adoption and use

"The world of communication media has undergone massive changes since the mid-1980s. Along with the extraordinary progress in technological capability, it has experienced stunning decreases in costs; a revolutionary opening up of markets (a phenomenon exemplified by but not limited to the rise...

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Bibliographic Details
Corporate Author: University of Michigan. Digital Library Platform & Services (-)
Other Authors: Carey, John, author (author), Elton, M. C. J author
Format: Electronic
Language:Inglés
Published: Ann Arbor, Michigan : University of Michigan Press 2010.
Series:New media world.
Subjects:
Digital media > Social aspects.
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009419956606719
Table of Contents:
  • Introduction
  • Processes. Adoption of new media
  • The fragility of forecasting
  • Implementation
  • User research
  • Case studies. How new media affect television viewing
  • Videophones and teleconferencing
  • When online media were new : the missing chapter
  • The long road to interactive television
  • Satellite radio
  • The integration of mobile phones into everyday life.

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