International journal of research in marketing
Corporate Author: | |
---|---|
Format: | eJournal |
Language: | Inglés |
Published: |
[Amsterdam] :
Elsevier Science B.V
|
Subjects: | |
See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009419689506719 |
Published: | Began with v. 1, issue 1 (1984) |
---|---|
Item Description: | Some issues also have distinctive title themes. Refereed/Peer-reviewed |
Publication Frequency: | Four no. a year, 1999- |
Audience: | "Academics and professionals active in research in marketing, and those interested in strategic marketing, corporate planning, portfolio analysis, marketing research, and strategic management." |
ISSN: | 18738001 |