Digital Gaming and the Advertising Landscape
The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite the increasing interest in this marketing strategy, the potential of digital games as a medium to con...
| Otros Autores: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Baltimore, Maryland :
Project Muse
2020
|
| Colección: | Games and play (Amsterdam, Netherlands)
|
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009419584606719 |
Tabla de Contenidos:
- Frontmatter
- Contents
- Acknowledgments
- Preface
- 1. Digital Games and the Advertising Landscape: An Introduction
- 2. Advergames: A Definition
- 3. Advergames: History
- 4. Advergames: Effectiveness
- 5. The Procedural School: A Critical Analysis
- 6. Persuasion through Digital Games: A Theoretical Model
- 7. Persuasive Strategies for Advergames
- 8. A Case Study: Tem de Tank
- Conclusions
- About the Author
- Index
