Digital Gaming and the Advertising Landscape
The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite the increasing interest in this marketing strategy, the potential of digital games as a medium to con...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Baltimore, Maryland :
Project Muse
2020
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| Colección: | Games and play (Amsterdam, Netherlands)
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009419584606719 |
