Strategic brand management building, measuring, and managing brand equity
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Inglés |
| Published: |
Boston [etc.] :
Pearson
cop. 2013
|
| Edition: | 4th global ed |
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991008383999706719 |
| Item Description: | Índex |
|---|---|
| Physical Description: | 590 p. : il., fot. col., gràf. ; 26 cm |
| Bibliography: | Bibliografia |
| ISBN: | 9780273779414 |
