Cita APA (7a ed.)

Keller, K. L. (2013). Strategic brand management: Building, measuring, and managing brand equity (4th global ed.). Pearson.

Cita Chicago Style (17a ed.)

Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 4th global ed. Boston [etc.]: Pearson, 2013.

Cita MLA (9a ed.)

Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 4th global ed. Pearson, 2013.