APA (7th ed.) Citation

Birn, R. (2004). The effective use of market research: How to drive and focus better business decisions (4th ed.). Kogan Page.

Chicago Style (17th ed.) Citation

Birn, Robin. The Effective Use of Market Research: How to Drive and Focus Better Business Decisions. 4th ed. London ; Sterling, VA: Kogan Page, 2004.

MLA (9th ed.) Citation

Birn, Robin. The Effective Use of Market Research: How to Drive and Focus Better Business Decisions. 4th ed. Kogan Page, 2004.