Marketing research an applied approach

Bibliographic Details
Main Author: Malhotra, Naresh K. (-)
Other Authors: Birks, David F., Wills, Peter
Format: Book
Language:Inglés
Published: Harlow, England : Pearson Education 2012
Edition:4th ed
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991008108789706719
Description
Physical Description:XXIII, 1037 p. : il. ; 27 cm
Bibliography:Inclou referències bibliogràfiques, índex i glossari
ISBN:9780273725855