Cita APA (7a ed.)

Malhotra, N. K., Birks, D. F., & Wills, P. (2012). Marketing research: An applied approach (4th ed.). Pearson Education.

Cita Chicago Style (17a ed.)

Malhotra, Naresh K., David F. Birks, y Peter Wills. Marketing Research: An Applied Approach. 4th ed. Harlow, England: Pearson Education, 2012.

Cita MLA (9a ed.)

Malhotra, Naresh K., et al. Marketing Research: An Applied Approach. 4th ed. Pearson Education, 2012.