Cita APA (7a ed.)

Cravens, D. W., Le Meunier-FitzHugh, K., & Piercy, N. (2012). The Oxford handbook of strategic sales and sales management. Oxford University Press.

Cita Chicago Style (17a ed.)

Cravens, David W., Kenneth Le Meunier-FitzHugh, y Nigel Piercy. The Oxford Handbook of Strategic Sales and Sales Management. Oxford ; New York: Oxford University Press, 2012.

Cita MLA (9a ed.)

Cravens, David W., et al. The Oxford Handbook of Strategic Sales and Sales Management. Oxford University Press, 2012.