Dixon, M., & Adamson, B. (2013). The Challenge sale: How to take control of the customer conversation. Portfolio/Penguin.
Chicago Style (17th ed.) CitationDixon, Matthew, and Brent Adamson. The Challenge Sale: How to Take Control of the Customer Conversation. London: Portfolio/Penguin, 2013.
MLA (9th ed.) CitationDixon, Matthew, and Brent Adamson. The Challenge Sale: How to Take Control of the Customer Conversation. Portfolio/Penguin, 2013.
Warning: These citations may not always be 100% accurate.