The New branding imperatives insights for the new marketing realities

Bibliographic Details
Main Author: Keller, Kevin Lane, 1956- (-)
Format: Book
Language:Inglés
Published: Cambridge, Mass. : Marketing Science Institute cop. 2010
Series:Fast Forward Series
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991008059409706719
Description
Physical Description:20 p. : il. ; 28 cm
Bibliography:Inclou referències bibliogràfiques